About Us
End Now Foundation is India’s first non-profit organisation exclusively dedicated to promoting Digital Safety, Ethics, and Wellbeing. Founded with a vision to create a responsible and secure digital society, we work at the intersection of technology, education, and human values, helping individuals make informed, ethical, and safe choices online.
Our Vision
To build a digitally responsible India where every citizen practices online safety, respects privacy, and upholds ethical digital behaviour.
Our Mission
We empower individuals and institutions through education, awareness, and advocacy in digital ethics and online wellbeing, ensuring technology serves humanity, not the other way around.
Our Core Areas of Work
- Digital Literacy & Quality Education (SDG 4): We design short-term credit courses, workshops, and digital wellbeing curricula for schools, colleges, and corporates. Our programs focus on cyber hygiene, responsible social media use, and data protection awareness.
- Gender Equality & Women Empowerment (SDG 5): We lead campaigns addressing cyber-stalking, sextortion, trolling, and digital consent. By empowering women with knowledge and legal awareness, we make the online world safer and more inclusive.
- Decent Work & Digital Growth (SDG 8): Through our initiatives like the Social Media Influencer Summit and Digital Wellbeing Council, we promote ethical digital entrepreneurship and enable youth to pursue meaningful careers in cybersecurity, media, and digital governance.
- Good Health & Wellbeing (SDG 3): We address mental health challenges caused by digital addiction, screen fatigue, and social comparison by encouraging mindful tech habits and digital detox programs.
- Peace, Justice & Strong Institutions (SDG 16): We collaborate with police departments, cybercrime units, and policymakers to create handbooks, SOPs, and awareness programs that strengthen digital governance and civic trust.
Our Approach
We believe that awareness, education, and ethics form the foundation of a safer digital ecosystem. Our initiatives reach millions through training programs, public campaigns, research papers, and partnerships with universities, corporates, and government departments.
Sustainable Development Goals (SDGs)
Our work actively contributes to: SDG 3 (Good Health & Wellbeing), SDG 4 (Quality Education), SDG 5 (Gender Equality), SDG 8 (Decent Work & Economic Growth), SDG 10 (Reduced Inequalities), and SDG 16 (Peace, Justice & Strong Institutions).
Our Impact
Over the years, we have conducted 1200+ Awareness Sessions, authored 11 Books, published 580+ Weekly Columns, created Cyber SOP manuals for police departments, and collaborated with national and international organisations, transforming digital awareness into a civic movement.
Our services includes:
- Webinars and Trainings: Engaging and informative sessions tailored to diverse audiences.
- Digital Wellbeing Workshops: Interactive and hands-on learning experiences.
- Research White Papers: In-depth analysis and insights on pressing digital issues.
- Surveys and Research Studies: Empirical data collection and study to inform policy and practice.
- Open Source Intelligence (OSINT): Leveraging publicly available data to enhance cybersecurity.
- Hackathons: Collaborative events to drive innovation in digital safety solutions.
- Advocacy Programs: Focused on privacy, consent, and digital rights to inform and empower individuals.
- Summits: Premier events that gather key stakeholders to shape the narrative and practices around digital wellbeing.
- Awards: Recognising outstanding contributions and advancements in the realm of digital safety and ethics
- Digital Wellbeing Councils : Appoint Digital Wellbeing partners to the Council, a pioneering initiative aimed at harmonising our digital ecosystem.
- SOPs for Judiciary and Law Enforcement: Authoring comprehensive guidelines to support the legal system in effectively managing digital matters.
At the End Now Foundation, we are dedicated to making a tangible impact on the digital landscape, ensuring a safer and more secure future for all. We are registered Trust (86/IV/2017) , Niti Ayog (TS/2017/0175826), CSR (SRN-F59202028) Certified, Besides we have approved income tax exemptions i.e., 12A (AAATE8302PE2022101) and 80G (AAATE8302PF2023101) of The IncomeTax Act, 1961.
The Team
Our team consists of a handful of people who have come together from different walks of life and who chose to walk the same path towards a common goal. Our Trust is adorned by Late Sri. Kasinath Bathina I.P.S (Trustee), Dr. Vijay Bhasker Bolgam (Trustee), Mrs. Neetha Pai, Dr. Praveen Jugge, (Trustee), Dr. Anil Ambati, Ar.Spoorthy Rachamalla, Dr. Krishna Yedula , Sudheer Sandra, Mr. Sai Krishna S, Mr. Rajesh Yadla, Mr. Likith Goud Hanumandlakhadi and other Sr. Technocrats, Charted Accountants and other Corporate Company Employees with CSR backgrounds.
We have many technology, law, civil society, and behavioural expert members to echo our mighty strength and the names include Mr. U. Ram Mohan Rao, Dr. Prabhakar Jandhyala, Mr. Johan Versteegh, Dr.Keshav Devulapally, Dr. Sonia Sharma, Dr. Divya Devulapally, Dr. Lalit Mohan Sanagavarapu, Sudheer Kanaka Rao Thota , Prof Jyothsna Tirunagari , Nisheeth Dixit , Mr. Sai Teja (Past Trustee), Late Sri. Kasinath Bathina I.P.S (Past Trustee) Mr. Vijay Kumar CA (Past Trustee), Ms. Ekta Singh (Late), Mr. Binay Roy, Mr. Shiva Prasad Karadi, Ms. Dhaatri Nagalakshmi , Adv. Pankaj Bafna, Mr. Bhargav The Indian , Er. Rajeev Shukla, Ms. Sree Alekhya Teerthala, Mr. Sai Prakash Chary Vadla and few other members who are highly experienced in Psychology, Operations, Public Engagement, Training, Advocacy, and Monitoring & Evaluation. We also have with us, a few research scholars and people from fine arts background to develop visual and research content.
Our Star Youth Ambassadors are Ms. Kumbar Sri Vaishnavi, Ms. Vasavi Sai Nunna, Mr. Abhinav Nampally, Ms. Veena Vani Pedduri, Mr. Likki Abhinay Reddy and Ms. Addepati Amrutha Varshni, Shreya Chekkilla and Ms. Vaishnavi Thonda. We gain insights from these teens in the most honest way. We inform and take feedback on each and every program, talk, paper, and poster idea which we intend to use for digital wellbeing dissemination purposes. Our Ambassadors then provide brutally honest feedback, insights, and actionable ideas on how we can impact society better, in the interest of digital safety.
Our Milestones
Reach us at: support@endnowfoundation.org
Reach us at: support@endnowfoundation.org