Impersonation on social media

Impersonation on social media

Impersonation on social media :

  • Impersonation is where users create social media accounts mimicking a legitimate account. Impersonators are those who pretend to be someone popular personality (i.e. Politician, Film star, Activists, Academician, Entrepreneur, etc) or an official representative of a popular brand or a company.
  • Such impersonators are found across all online social platforms, which are widely used by celebrities, influencers, businesses, and public figures having different levels of popularity. Although many impersonators may be harmless, there also exists nasty fake accounts that focus on defamation or asking for donations / seeking loans as soon they are connected.
  • Impersonators are highly organised when it comes to brand impersonation, they have a focussed plan and approach, produce pre-planned untrustworthy content, perform abuse or generate fake negative engagement.
  • Often brands used reverse engineering techniques, that brand impersonation is done by the brand itself to generate a positive engagement.

Types of Impersonators :

  • Bot: These are public fake accounts that tend to mimic the legitimate user and generate related content. Some characteristics could be, no full name, no biography, and sometimes no profile photos. The no of followers are low and they follow a lot of similar accounts.
  • Fan: These are semi human-operated accounts that are maintained by a fan for a celebrity. Some characteristics could be - Fans have higher profile similarity in photo, username, full name, and biography metrics. They publish posts and stories but don’t have their own content.
  • Crime: An Imposter is trying to simulate the identity of another individual or brand, in order to commit fraud, such as accessing confidential information, or gaining access to a property not belonging to them.
  • Entertainment: An entertainer impersonates a celebrity, generally for entertainment, and makes fun of their personal lives for the sole purpose of entertainment.

Identifying an Impersonator :

  • Check the URL and Not the display name or profile picture
  • Sudden spikes in follower count
  • Look for the unusual follower to engagement ratio
  • Profile creation date (i.e. Fake Ones will be mostly new pages)
  • Fewer posts and shady content
  • Asking donations and seeking loans as soon as you are connected

Few Tips :

  • Use unique, complex passwords (Use special & alphanumeric characters)
  • Enable (2FA) Two Factor Authentication.
  • Use the features i.e. Lock / Guard, your profiles.
  • Configure privacy settings for your social media platforms to control information sharing
  • Never share sensitive & personal information.
  • Avoid clicking on suspicious links (Online Forms and Short Links) from unknown contacts
  • Only connect with people that you know and trust in real life.
  • Consent should be treated the same way for all offline and online

What the Indian Law Says :

  • IT Act, Section 66D for Impersonation - Whoever, by means of any communication device or computer resource cheats by personation – Punishable up to 03 years and shall also be liable to fine which may extend to one lakh rupees.
  • IT Act, Section 66C for Identity Theft - Whoever, fraudulently or dishonestly make use of the electronic signature, password or any other unique identification feature of any other person – Punishable up to 03 years and shall also be liable to fine which may extend to rupees one lakh.
  • Indian Penal Code - 416 (Cheating by Personation) and 499 (Defamation) can also be used, depending on the crime.

Reporting Impersonation on Social Platforms :

    You can report yourself as someone else is pretending to be you and your friends and well-wishers can also report their friends have been impersonated.

    Social Platforms may request you to upload a photo of yourself with a legal photo ID. Subsequently, appropriate action is taken. However, there is mistrust on the non-transparency of the process and the lack of case closure or summary reports available to the complainant.

  • Instagram - https://help.instagram.com/370054663112398
  • YouTube - https://support.google.com/youtube/answer/2801947?hl=en
  • Facebook - https://www.facebook.com/help/contact/169486816475808
  • YouTube - https://support.google.com/youtube/answer/2801947?hl=en
  • LinkedIn - https://www.linkedin.com/help/linkedin/answer/61664/reporting-fake-profiles?lang=en

Reporting to Cyber Crime Police :

    Impersonation is a crime. It involves assuming a false identity with the intent to defame or defraud another or pretending to be a representative of a person or organization.

  • To Report directly to social platforms as mentioned above.
  • If the gravity of the situation is much higher (Content is - Obscene / Nude / Suicide / Rape / Against a Faith /Against Sovereignty of Nation) then you should complain on the national cybercrime portal, https://www.cybercrime.gov.in
  • Alternatively you may reach any nearest Cyber Police Station for quick support
  • Thanks to Telangana Police, You may reach any police station to raise Cyber Crime Complaint

Reach us at: support@endnowfoundation.org